Insights.

The cameras are ready. The crew is booked. The brief is solid. And then, on the morning of the shoot, someone arrives having barely glanced at their talking points, the building manager has arranged for a tree to be pollarded, and someone told the team at the office that this will "only take a few minutes" when in fact we need the entire day. Here's a handy guide to what you need to sort out BEFORE the crew arrives.

We've all seen articles on "How Much DOES Video Production Cost" (ours is here), but really, the more important question is how much SHOULD you spend? And why? Let me reframe the question entirely. The real question isn't 'how much should I spend on a video?' It's 'how much should I spend on solving my problem?' — and the answer might not even be a video. It could be a suite of twenty videos, or something else entirely. Before you come to an agency with a number plucked from

Thinking logically only really gets you to the same place as everyone else. Here’s why we sometimes deliberately go the other way — and why it tends to work. There’s a video we made for Pepe Saya — an Australian artisan butter brand — in which every single character featured fails to remember the name of the product. Not one of them gets it right. Now, on paper, this is an appalling idea for an advertisement. And the client, understandably, questioned this decision initially.

The first thing I'd tell anyone who's never commissioned a video before is, it takes longer than you think, involves more decisions than you'd expect, and the part you see — the shoot — is the smallest part of the whole thing. I say that not to put anyone off. I say it because the projects that go best are almost always the ones where the client had a rough sense of what they were walking into. Informed clients ask better questions, give better feedback, and end up with work

The brief really is the most important document in any video project. It keeps everyone involved on the same page. It's the linchpin around which good decisions get made and everyone ends up in the same place. Get it right and you'll get better work, faster, for less money. Get it wrong — or skip it entirely — and you'll spend the budget discovering what you should have figured out before you called us, inevitably falling foul of miscommunication, drawn out timelines, rehashe

There is a version of a corporate video that haunts every marketer's nightmares. You know the one. An earnest but visibly terrified middle manager, frozen under a ring light, reading the company's value proposition off a piece of paper. Three. Syllables. At. A. Time. No one converted. No one called. No one did anything except quietly feel a bit embarrassed on the company's behalf. Here's the thing though — the fault isn't with the middle manager. It's with whoever handed them

This article will do its best to flesh out some of the main kinds of video production available and their benefits...

How long is a piece of string? Well... I'll tell you.

Every wondered "what is Content Marketing?" This article has everything you need to know to understand it and implement it for your business

5 good reasons why video content can help your brand or business smash your marketing goals.