A video production agency built by someone who genuinely hates bad advertising!
Based in St Albans since 2016. Here's how we got here...
Meet the Founder
My name is Toby Laurence, and I'm probably best known for playing Freddie Pargetter in BBC Radio 4's The Archers — a role I've had since 2016 and love dearly. (Ambridge 'till I die!)
But here's the thing about being an actor: you spend most of your career waiting for other people to cast you in stuff. Audition. Wait. Hope you get picked. It's all rather thrilling. But simply waiting around for the various media gatekeepers to throw me a bone didn't entirely tickle my kipper. So, fresh out of acting school, I bought a camera, started calling myself a filmmaker, and Plucky Films was born.
That was 2016. Since then we've grown from a one-man-band into a full-spectrum video production agency — drawing on a network of 60+ specialist cast, crew and creatives to deliver TV commercials, brand films, corporate videos and social campaigns for clients from St Albans to Sydney.
Truth be told, I don't really like advertising very much. Unless it's done well. When it's funny, or clever, or visually stunning, I can't get enough of it. Those are the ads that don't feel like ads — the ones people actually remember. That's what we set out to make for every client we work with."
Truth be told - like most people, I don't really like advertising very much... unless it's done well. When it's actually funny or clever or even just visually delicious then I can't get enough of it! And the challenge of looking at a client's goals from where they are now, and creating a strategy and a solution that propels them where they want to go, without resorting to tired old half-cocked ideas and aesthetics genuinely gets me going... so to speak.
Acting taught me to make bold and interesting choices that support the material and intrigue the audience. To know when something lands and when it doesn't. I've built Plucky Films around that instinct — because whether you're making a 30-second social clip or a full TV commercial, the job is the same: give people something worth watching.
