Your questions about video production, answered.
Here are the questions we get asked most often. If yours isn't here, just get in touch — we're happy to talk.
We're different because we are us. That's it.
Every agency will tell you they use the best equipment, focus on ROI, and deliver amazing results. Fine. So do we.
What they can't replicate is our approach: a genuine obsession with doing something different. We push back on safe briefs. We ask uncomfortable questions. We take calculated risks — and our clients keep coming back because it works.
You'll either like that or you won't. But we'd rather be honest about it upfront than waste each other's time.
Depending on the type, length, production value, turn around, casting, quantity etc, the price of video(s) range enormously; and until we've worked out the problem you're trying to solve, what metrics you're hoping to measure your success by and what the resulting best course of action to achieve that is, it's hard to really say.
But... that's no use to you here in the FAQ section!
So below are some ballpark figure ranges so you can roughly gauge the level of investment you're likely to be looking at.
Corporate Videos/ Promotional Videos:
£5,000 - £20,000
(£8,000 - £10,000 average)
Commercials (TV/Cinema/High Profile Online):
From £30,000 for online first
£40,000 - £200,000 for broadcast
(£75,000 - £100,000 average)
Explainer Videos:
£2,000 - £10,000
(£3,500 -£6,000 average)
Social Media Content Videos (Per Month):
£2,000 - £10,000
(£2,000 - £5,000 average)
The best way to get an accurate figure is a quick conversation. No obligation, we'll tell you straight if the numbers don't stack up.
Video strategy and brand strategy are very much cut from the same cloth.
It's not uncommon for us to be told by a client that "we want a video", "we want to post it on x and look like y". And although these predetermined conclusions may well be correct, our duty of care and best practice for serving our clients' best interests to the best of our ability involves a crucial first step of asking - "Why?"
Video is expensive, and we're certainly not the cheapest agency out there, so it's very important to us that money spent in this area proves to be a good investment for you, and the best way to achieve this is by spending time initially on brand and video strategy.
What are your goals? What do you want to achieve at the end of this process? Do you want traffic? Sales? Brand recognition? Customer email addresses? Where are you positioning yourself in the market? What is it that you intend to use as a metric of success?
The answers to all of these questions and more will help us determine an appropriate course of action that gives the greatest chance of being successful. No strategy. No dice.
We work with a maximum of 6 clients at any one time. That's a deliberate choice — it means every client gets our full attention, not whatever's left over after everyone else.
Put simply, "are we right for each other" is an acknowledgment that we're not for everyone.
What we love doing is working with brands and businesses to change things up. It's what we're passionate about. It's what gets us excited and delivers you our best work. We like to take (calculated) risks and make bold decisions for our clients, be that through the use of comedy or stepping up the visuals, or just by taking a look at your market and doing something nobody else is doing.
But don't get us wrong... we are actively asking "are we right for each other?" because we want to know. We want to meet new people and work with new and exciting brands who share our ethos and passion.
So if you think that's you then please do let us know!
We have a 5 step process that we go through with all of our clients and projects, which, put simply, works out something like this:
1) Discovery Call.
This is all about working out if we can even help you. We're not about just nodding our head and flogging you a video if that's not what is best for you and your brand. We need to get to know you and figure out if what we do is what you need and what sort of budget we need to help you solve your problem.
2) Strategy.
Assuming we're all tickedy boo and we can offer you a solution we then need to deep dive into the minutiae of your brand, your business, your customer, your positioning, and your messaging relative to your desired outcomes and budget. From this process we'll then take all of that information and get to work cranking our creative gears and put together a plan of action.
3) Pre Production.
Here we write scripts, storyboard, chose colour palettes, cast actors, hire crew, recce locations, yadda yadda yadda, ready for the next phase.
4) Production.
This is where it all hits the proverbial fan. Cameras roll, lights shine, actors act. Everything we've done so far comes together and like hunters on a hunt we're looking to bag us a memory card full of cinematic big game.
5) Post Production.
The edit begins. Frame by frame, brick by brick with story as a foundation. Martin Scorsese famously said, "If you don't get physically ill seeing your first rough cut, something is wrong." He said this because the process is an art in itself and can be painstaking if you really pour your heart and soul in to getting it absolutely right; which we do. The edit is not to be underestimated!
Next - sound design. Copyright free music, sound fx, dialogue, background cleanup. Try watching something you love but with the sound off and you'll realise how important sound design really is.
And finally, colour. Ah colour. Something so easily overlooked by those who aren't familiar with the film making process. This stage of grading the footage is the glue that ties it all together. If you want your video to stand out against everybody else, this step is not one to miss. It's here that you dial in your overall look. The feel of your piece. The texture, depth, character of the visual language. Once you've had a video properly graded, you'll never go back.