The brief really is the most important document in any video project. It keeps everyone involved on the same page. It's the linchpin around which good decisions get made and everyone ends up in the same place. Get it right and you'll get better work, faster, for less money. Get it wrong — or skip it entirely — and you'll spend the budget discovering what you should have figured out before you called us, inevitably falling foul of miscommunication, drawn out timelines, rehashe
