The first thing I'd tell anyone who's never commissioned a video before is, it takes longer than you think, involves more decisions than you'd expect, and the part you see — the shoot — is the smallest part of the whole thing. I say that not to put anyone off. I say it because the projects that go best are almost always the ones where the client had a rough sense of what they were walking into. Informed clients ask better questions, give better feedback, and end up with work
