Smart Life came to Plucky Films to create a punchy, attention grabbing online video ad for the launch of their revolutionary new premium program of preventative medicine.

The primary goal of this piece is to intrigue the viewer into wanting to know more and clicking through to the website where more in-depth information can be found. The reality is, these treatments can seriously improve quality of life, so, to get this across, we wanted to challenge the viewer to confront their own mortality, and subsequently to question what value they really place on their health and well being in later life.

Smart Life were absolutely thrilled with the result, and look forward to including it in their forthcoming launch campaign.

Shot on: Arri Alexa Mini / Atlas Orion Anamorphic Lenses

Director: Toby Laurence

Bill: Alistair G Cumming
Jean: Jane Hayward
Grandson: Jason Cole
Nurse 1: Helen Lauren
Nurse 2: Shaz Rahman

Voiceover: Charles Collingwood

Producer: Toby Laurence
Writer: Toby Laurence
DOP: Richard Allen
AC: Luis Hindman
Gaffer/Grip: Sam White
Best Boy: Sean P-G
Hair and Make-Up: Tamara Kormornick

Editor: Toby Laurence
Colourist: Alex Gregory - The Mill London
Colour Producer: Charlie Morris - The Mill London


With Special Thanks To:

Ian and Dawn Youngs
Neil and Nicky Smith
Stephen and Rose Smith
Little Hay Golf Course
The Mill London
Soundhouse Studios

Pucky Films. Corporate, events and brand videos.



Plucky Films are a friendly and inventive film production company from London and Hertfordshire.

We provide a full range of services including video strategy, production and post-production.

Contact Us

Plucky Studios,

22 Grange Street,

St Albans,

AL3 5NB. 

  • Black Instagram Icon
  • Black Vimeo Icon
  • Black Facebook Icon